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 In celebration of its 50th anniversary, Glee, the premier garden retail exhibition, is delighted to announce the rebranding of the Glee Innovators Zone to Glee Firsts. 

Matthew Mein, Glee Event Director, commented on the rebranding: “For the last 15 years, the Innovators Zone has been a must-attend part of Glee. Recognising that the exhibitor roster has developed to include more established companies making their debut at Glee and, by extension, to the garden retail sector, we wanted to rebrand the area to better reflect this evolution. Under its new name, ‘Glee Firsts,’ visitors to the show will have a much clearer understanding of what to expect from this area and how time spent here can help forge exciting new supply partnerships. It also provides access to products not yet seen within garden centres – a proposition that will certainly appeal to retailers looking to curate unique and fully personalised stock profiles.” 

As Glee celebrates its golden anniversary, Glee Firsts is set to be a highlight of the event, promising to deliver innovation, inspiration, and new business opportunities for all attendees. Don’t miss the chance to discover the future of garden retail at Glee Firsts. 

Register now for Glee 2024! 

Registration for Glee 2024 is now open, with a number of exciting registration incentives set to launch soon. To find out more, and to secure your free ticket to the 50th edition of Glee please visit www.gleebirmingham.com/visitor-registration

Find out more 

 Glee connects the garden industry to inspire change, drive growth, and promote innovation. To find out more or to register your interest in exhibiting, which will take place 10th – 12th September at the NEC, please visit www.gleebirmingham.com or call +44 (0)203 3545 9752. 

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